Supermodel Cindy Crawford and make-up artist Sonia Kashuk have teamed up to appear in a print and TV public service announcement for QVC and CEW Present Beauty with Benefits.

80% of the purchase price of selected beauty products - from brands such as Laura Mercier and Clinique - bought during a live charitable broadcast on April 15 will benefit Cancer and Careers, a programme of the CEW Foundation dedicated to the empowerment of people living and working with cancer. Crawford said 'Cancer has affected so many lives, but the challenges of living and working with cancer is often an aspect of the diagnosis that rarely gets attention. Beauty is not just about the way you look, but also about the way you feel inside, and this is an opportunity for beauty to make a difference in people's lives'.